Here's some incorrect advice being given out by Forbes magazine about announcing price increases. Contrary to the nonsense stated here, actually using straightforward terms and owning the price increase makes the customer feel like the company is being honest, whereas using weaselly neutral language makes the customer feel like the company is being evasive, cowardly and dishonest.
@llamasoft_ox why would a price increase make a customer think they were being overcharged previously? that doesn't even make any sense.
@llamasoft_ox what in the world makes them write this shifty bullshit?