"Revealed: How the Meat Industry Uses Environmental Groups to Make Beef Seem Climate-Friendly"
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“They put this huge spotlight, with the help of [non-governmental organizations], on these marginally effective practices,” she said. “This is what I call the ‘positive-side-of-the-ledger’ approach, which Big Ag does a lot: Just focus your big spotlight on the positive stuff and completely ignore the overall system and the overall indicators.”
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By @desmog.com
DeSmog · Revealed: How the Meat Industry Uses Environmental Groups to Make Beef Seem Climate-FriendlyExpert says non-profit partners provide a ‘fairy dust’ of legitimacy to beef industry.
